London International Innovation & Trade Expo 2023 Competition
Congratulations to our senior student, Youssef Yasser, School of Business Administration, for achieving first place on a global scale in the London International Innovation & Trade Expo 2023 competition. He was recognized for his project aimed at enhancing the efficiency of solar panels used for electricity generation from solar energy, which was selected from among 2,000 projects. We take pride in the outstanding achievement of this student in the international competition, which serves as a platform for inventors and manufacturers from 33 countries to showcase their latest patented products
Visit of the International Cooperation in Graphic Era Hill in India
Dr. Hassan Aly, Dean School of Business Administration at Nile University and the designated Vice President of International Cooperation and Sustainability, welcomed the visit of Professor DK Sharma, the Associate Dean for International Cooperation in Graphic Era Hill University located in the Dehradun Area of India. The visit aimed to discuss aspects of international cooperation with Nile University and Graphic Era Hill University related to research cooperation and student exchange between the two universities, especially in the field of information technology. During the meeting, it was
Start-Up Talk
NU School of Business Administration was pleased to have Mr. Ismail Hafez, Co-founder and Chief Operations Officer at Rabbit, and Mr. Mahmoud El Sabongy, Co-founder and CEO at Boyot Property Payment, for a panel discussion with our senior students. Mr. Ismail Hafez and Mr. Mahmoud El Sabongy shared their successful entrepreneurial stories with our students. They discussed the validation process of a startup project idea, how to develop a differentiated value proposition, how to scale it up, and the importance of building a good team. They also explained the execution challenges after launching
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Supply Chain and Marketing Career Tracks and Skills Sessions
NU School of Business Administration was happy to conclude the "Wish List Before You Graduate" initiative requested by our graduating seniors. They requested to hear from the experts in the labor market, and so we conducted an insightful session about the Supply Chain and Marketing Career Tracks and Skills needed for different positions, where we hosted two young successful business managers and
Pricing Tactics for Products & Services Session
NU School of Business Administration started a great initiative called "Wish List Before You Graduate" for senior students to prepare them as much as possible for the marketplace. Based on the requests we received from our graduating seniors to hear from the experts in the labor market, we delivered our first session by Dr. Ahmed Taher - Graduate Director, JRMC, AUC, about Pricing Tactics for
Brand Management Projects
For the second time in a row, the students had the follow-up session to recap last week's session on the Brand Management projects with Mr. Hatem El Naggar. Students were asked to present the buyer and brand persona and reflect on the visual identity to support the rebranding process. The session was enjoyable, enlightening, and rich with so much feedback and discussion. This was an interim
Performance Marketing Through Amazone Ads Platform Session
This week we had the pleasure to have Ms. Radwa Fathi, Founder of DoubleShot Digital Marketing Agency. Ms. Radwa gave our Marketing students a fruitful session about performance marketing tools and how to integrate them into a plan. She shared with our students her experience and walked them through Amazon Ads and how to get the best out of it. The session was full of insights and so engaging and
Best Paper Award at the 6th International Conference
Congratulations to Dr. Menatalla Kaoud, Assistant Professor of Marketing, Dr. Noha Alaa, Assistant Professor of Marketing, and Dr. Mostafa ElBolok, Assistant Professor of Marketing, for receiving the Best Paper Award at the 6th International Conference on Multi-Disciplinary Research Studies and Education (ICMDRSE-2023) in Malaysia. Their paper titled "The impact of university brand equity using
School of Business Administration partnered on a Virtual Exchange Project with The Institute of International Business
The School of Business Administration partnered on a virtual exchange project with The Institute of International Business, a unit of the J. Mack Robinson College of Business at Georgia State University (GSU) located in Atlanta, USA. Students worked in cross-border virtual teams to complete a thorough PESTEL (Political, Economic, Sociocultural, Technological, Environmental, and Legal) analysis of
Dean's Honor List at University of Michigan (USA)
Hassan Saad and Omar Khaled, Supply Chain major students, have been nominated to spend a semester abroad with one of our international partners, the University of Michigan (USA). The University of Michigan announced their names on the Fall 2022 Dean’s Honor List as students who earned a 3.5 grade point average. Announcement link: https://www.umflint.edu/deans-list/ Kudos to our NUBS students
Marketing Research and Principles of Marketing Presentations
Our Marketing Research and Principles of Marketing students ended the semester with remarkable presentations. Marketing Research students worked on presentations regarding the level of awareness and acceptance of recycling in collaboration with Bariq, the first recycled PET (RPET) manufacturer in the Middle East and Africa. Also, Principles of Marketing students worked on solid marketing plans and
Marketing Research and Entrepreneurship Presentations
Hats off to our Marketing Research and Entrepreneurship students! Students in Marketing Research successfully presented market studies on various products and services in order to improve their market positioning. They learned how to conduct quantitative and qualitative research, analyze the competition, visualize and interpret the results, and make relevant recommendations. Our Entrepreneurship
Career Opportunities
NUBS senior students and alumni, career opportunities are available! CARMA is the world's most globally diverse media intelligence agency, with staff on the ground across the Americas, EMEA, and Asia. If you are interested in the below vacancies, don't miss your opportunity! Learn more about CARMA: https://bit.ly/3w5ZkyG For more details about the available vacancies: - Media Monitoring Executive
Graduation Project Presentations
Hard work pays off and we are so proud of our Graduation Project students. This year, the ideas mostly revolved around green entrepreneurship and social entrepreneurship, and our students impressed us. This comes under the supervision of Dr. Menna Kaoud, Dr. Noha Alaa, and Eng. Ahmed Dahe. A well-deserved thank you to our TAs, Hamis Mostafa, Muhammed Wael, and Nourhan Ashraf. An extended thank you
Upper Austria Exchange Program
Seeking to take a semester abroad? The application window for the University of Applied Sciences - Upper Austria in Hagenberg exchange program is now open for fall 2023 and spring 2024. Diversify your experience and education and submit your application by Wednesday, January 18th. Check this link for more details: https://bit.ly/3D2molV