Brand Management Projects

For the second time in a row, the students had the follow-up session to recap last week's session on the Brand Management projects with Mr. Hatem El Naggar. Students were asked to present the buyer and brand persona and reflect on the visual identity to support the rebranding process.

The session was enjoyable, enlightening, and rich with so much feedback and discussion. This was an interim milestone to give our students practical feedback before concluding their course's final presentations, which was part of the Brand Management course under the supervision of Dr. Noha Alaa and TA Haidy Hassan.

Great effort and work from all teams!