Best Paper Award at the 6th International Conference

Congratulations to Dr. Menatalla Kaoud, Assistant Professor of Marketing, Dr. Noha Alaa, Assistant Professor of Marketing, and Dr. Mostafa ElBolok, Assistant Professor of Marketing, for receiving the Best Paper Award at the 6th International Conference on Multi-Disciplinary Research Studies and Education (ICMDRSE-2023) in Malaysia.

Their paper titled "The impact of university brand equity using firm generated eWOM on student satisfaction: the moderating effect of gender" is a remarkable contribution to the field.