Marketing Research and Entrepreneurship Presentations

Hats off to our Marketing Research and Entrepreneurship students! Students in Marketing Research successfully presented market studies on various products and services in order to improve their market positioning. They learned how to conduct quantitative and qualitative research, analyze the competition, visualize and interpret the results, and make relevant recommendations. Our Entrepreneurship students presented their creative startup ideas. Through the semester, they learned how to identify market gaps and opportunities, conduct project feasibility studies, write a business plan, and pitch their projects. These projects were under the supervision of Dr. Menna Kaoud and TA, Ms. Haidy Hassan.