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Marketing Research and Principles of Marketing Presentations
Our Marketing Research and Principles of Marketing students ended the semester with remarkable presentations. Marketing Research students worked on presentations regarding the level of awareness and acceptance of recycling in collaboration with Bariq, the first recycled PET (RPET) manufacturer in the Middle East and Africa. Also, Principles of Marketing students worked on solid marketing plans and
Marketing Research and Entrepreneurship Presentations
Hats off to our Marketing Research and Entrepreneurship students! Students in Marketing Research successfully presented market studies on various products and services in order to improve their market positioning. They learned how to conduct quantitative and qualitative research, analyze the competition, visualize and interpret the results, and make relevant recommendations. Our Entrepreneurship
Graduation Project Presentations
Hard work pays off and we are so proud of our Graduation Project students. This year, the ideas mostly revolved around green entrepreneurship and social entrepreneurship, and our students impressed us. This comes under the supervision of Dr. Menna Kaoud, Dr. Noha Alaa, and Eng. Ahmed Dahe. A well-deserved thank you to our TAs, Hamis Mostafa, Muhammed Wael, and Nourhan Ashraf. An extended thank you
Students Achievements Ceremony
Snippets from students achievement ceremony. We are so proud of our junior TAs, FinYology participants, and the organizers of 6th of October Victory event. Thank you our beloved students for your great efforts.
Launching the Center of Economics and Business Studies (CEBS)
We are so excited to announce the establishment of a new center at the School of Business Administration, the Center of Economics and Business Studies (CEBS), that advances the sustainable and inclusive development and transformation of the Egyptian economy. CEBS Center will be a key partner and supporter of both the public and private sectors in designing, analyzing, monitoring, and evaluating
The Tips and Tricks Session
NU Business School would like to thank Ms. Yasmin Khalil, Program Manager at the AUC School of Business – Executive Education for the insightful session that covered the tips and tricks of both qualitative and quantitative analysis. The session was very engaging, Ms. Yasmin shared the differences when analyzing and presenting the final research presentation. The value of asking the right question
Principles of Marketing Final Presentations
By the end of this semester, our Principles of Marketing students worked on great projects; they implemented 21 projects. They developed marketing plans and worked on rebranding the existing products with new marketing identities. Also, they worked on the marketing mix model regarding the product, place, price, and promotion. In addition to the target audience, logo, and slogan. They worked on
Marketing Research Session
NU's School of Business Administration was pleased to host Ms. Nour El Gammal, Marketing Manager at Bariq for Techno and Advanced Industries. Ms. El Gammal shared with the students some useful tips on how to conduct a good marketing research by shaping the case of Bariq Expansion; she also highlighted the importance of applying the green model to businesses by presenting the role of Bariq in
Bariq Field Trip
NU School of Business Administration students went on an exciting field trip to Bariq, the first recycled PET (RPET) manufacturer in the Middle East and Africa. Our students explored the recycling process at the factory and also got involved in the process by using their own plastic bottles. This collaboration is part of encouraging sustainability and creating awareness about recycling at Nile
Congratulations to "My Hero" Team
We are so proud of our business students who participated in the international conference "Techne Summit," which addresses many topics, focusing on investment and entrepreneurship to empower the startup community across the Mediterranean. Our business students participated as entrepreneurs with their startup, "My Hero". My Hero is an application that connects people who want to rent, lease, buy
Financial Awareness Sessions
NU School of Business Administration was delighted to have Ebank experts, who delivered interesting financial awareness sessions as a part of their financial literacy initiative to our Finance and Economics students. The students got the opportunity to learn more about financial inclusion, employability skills, and trade finance. Many thanks to Ebank financial experts.
CFA Research Challenge
We are so proud of our Finance major students “Amr Ismail Hussein, Abdallah Hussein Assad, Mario Medhat Shafik, and Ahmed Attia” who represented NU School of Business in the CFA Research Challenge under the supervision of Dr. Vasilya Sultanova, Assistant Professor of Finance. The CFA Research Challenge is an annual global competition that provides university students with hands-on mentoring and