Dr. Hassan Aly, Dean School of Business Administration at Nile University and the designated Vice President of International Cooperation and Sustainability, welcomed the visit of Professor DK Sharma, the Associate Dean for International Cooperation in Graphic Era Hill University located in the Dehradun Area of India. The visit aimed to discuss aspects of international cooperation with Nile University and Graphic Era Hill University related to research cooperation and student exchange between the two universities, especially in the field of information technology. During the meeting, it was

We are so proud of our Business students for their outstanding final presentations in the B2B Marketing course. Our students implemented 10 projects, developed a full-fledged marketing plan, and invented new Business to Business (B2B) products/services with new marketing identities for B2C brands already existing in the market. Also, they worked on the marketing mix model regarding the product, place, price, and promotion. In addition to the target audience, logo, and slogan, they worked on high-level brands such as Anghami, Azza Fahmy, Black Lotus, Dunkin Donuts, El Doha, Lily Store

NU School of Business Administration started a great initiative called "Wish List Before You Graduate" for senior students to prepare them as much as possible for the marketplace. Based on the requests we received from our graduating seniors to hear from the experts in the labor market, we delivered our first session by Dr. Ahmed Taher - Graduate Director, JRMC, AUC, about Pricing Tactics for Products & Services. The session covered different pricing approaches, with many enriched practical examples and case discussions with our students. Dr. Taher has over 30 years of experience in the

NU School of Business Administration was pleased to have Mr. Ismail Hafez, Co-founder and Chief Operations Officer at Rabbit, and Mr. Mahmoud El Sabongy, Co-founder and CEO at Boyot Property Payment, for a panel discussion with our senior students. Mr. Ismail Hafez and Mr. Mahmoud El Sabongy shared their successful entrepreneurial stories with our students. They discussed the validation process of a startup project idea, how to develop a differentiated value proposition, how to scale it up, and the importance of building a good team. They also explained the execution challenges after launching

Congratulations to Dr. Menatalla Kaoud, Assistant Professor of Marketing, Dr. Noha Alaa, Assistant Professor of Marketing, and Dr. Mostafa ElBolok, Assistant Professor of Marketing, for receiving the Best Paper Award at the 6th International Conference on Multi-Disciplinary Research Studies and Education (ICMDRSE-2023) in Malaysia. Their paper titled "The impact of university brand equity using firm generated eWOM on student satisfaction: the moderating effect of gender" is a remarkable contribution to the field. Well done on this exceptional achievement!

Yesterday, NU School of Business Administration celebrated the exceptional achievements of our Business students at the Honors Assembly event. Congratulations on your well-deserved recognition and success. We are so proud of each one of you!