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Visit of the International Cooperation in Graphic Era Hill in India
Dr. Hassan Aly, Dean School of Business Administration at Nile University and the designated Vice President of International Cooperation and Sustainability, welcomed the visit of Professor DK Sharma, the Associate Dean for International Cooperation in Graphic Era Hill University located in the Dehradun Area of India. The visit aimed to discuss aspects of international cooperation with Nile University and Graphic Era Hill University related to research cooperation and student exchange between the two universities, especially in the field of information technology. During the meeting, it was

B2B Marketing Final Presentations
We are so proud of our Business students for their outstanding final presentations in the B2B Marketing course. Our students implemented 10 projects, developed a full-fledged marketing plan, and invented new Business to Business (B2B) products/services with new marketing identities for B2C brands already existing in the market. Also, they worked on the marketing mix model regarding the product, place, price, and promotion. In addition to the target audience, logo, and slogan, they worked on high-level brands such as Anghami, Azza Fahmy, Black Lotus, Dunkin Donuts, El Doha, Lily Store

Pricing Tactics for Products & Services Session
NU School of Business Administration started a great initiative called "Wish List Before You Graduate" for senior students to prepare them as much as possible for the marketplace. Based on the requests we received from our graduating seniors to hear from the experts in the labor market, we delivered our first session by Dr. Ahmed Taher - Graduate Director, JRMC, AUC, about Pricing Tactics for Products & Services. The session covered different pricing approaches, with many enriched practical examples and case discussions with our students. Dr. Taher has over 30 years of experience in the

Start-Up Talk
NU School of Business Administration was pleased to have Mr. Ismail Hafez, Co-founder and Chief Operations Officer at Rabbit, and Mr. Mahmoud El Sabongy, Co-founder and CEO at Boyot Property Payment, for a panel discussion with our senior students. Mr. Ismail Hafez and Mr. Mahmoud El Sabongy shared their successful entrepreneurial stories with our students. They discussed the validation process of a startup project idea, how to develop a differentiated value proposition, how to scale it up, and the importance of building a good team. They also explained the execution challenges after launching

Best Paper Award at the 6th International Conference
Congratulations to Dr. Menatalla Kaoud, Assistant Professor of Marketing, Dr. Noha Alaa, Assistant Professor of Marketing, and Dr. Mostafa ElBolok, Assistant Professor of Marketing, for receiving the Best Paper Award at the 6th International Conference on Multi-Disciplinary Research Studies and Education (ICMDRSE-2023) in Malaysia. Their paper titled "The impact of university brand equity using firm generated eWOM on student satisfaction: the moderating effect of gender" is a remarkable contribution to the field. Well done on this exceptional achievement!

Honors Assembly
Yesterday, NU School of Business Administration celebrated the exceptional achievements of our Business students at the Honors Assembly event. Congratulations on your well-deserved recognition and success. We are so proud of each one of you!
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Amideast Visit
Dr. Hassan Aly, Dean of the Faculty of Business Administration at Nile University, and the designated Vice President of International Cooperation and Sustainability welcomed the visit of Ms. Shahinaz Ahmed, Amideast Country Director, and Ms. Malak Badawey, Amideast Egypt Business Development Manager. The visit aimed to discuss aspects of cooperation between Nile University and Amideast Egypt

NU Business School Discovery Camp
NU School of Business Administration is so proud of these future business leaders! Yesterday the campers experienced our Business Program Discovery camp and stepped excitingly into the world of business. They had a thrilling experience diving into the realms of Marketing, Supply Chain, Economics, and Finance in the outmost entertaining and engaging way.

FinTech Competition Winners
We are thrilled and proud to announce that our Business students won first place in the "Fintech Got Talent" competition during the Seamless North Africa‘23 conference against 18 universities across Egypt. This came as part of the FinYology initiative led by the Central Bank of Egypt (CBE) in collaboration with the Egyptian Banking Institute (EBI) to promote fintech education in Egypt. The

Saint Mary’s College of California Visit
The School of Business Administration was pleased to host a visit from Saint Mary’s College of California, one of the top colleges in the state of California in the USA. The college is known for its nationally-renowned faculty and comprehensive academics in 41+ majors and minors. The purpose of the visit was to discuss possible collaborations with Nile University. NU team was composed of Prof

Final Presentations of the Innovation Product/Service Development Course
Our Business students have truly demonstrated their innovative spirit and entrepreneurial drive through their outstanding final presentations of the Innovation Product/Service Development course under the supervision of Dr. Ahmed Dahe and TA Ms. Mariam Hesham. The main idea of the project was to select a local company and innovate in their products or services, applying the product/service

Our Graduates Discussing the Future
Hats off to our graduates for their inspiring presentations and hard work! This year, our students' impressive ideas mostly revolved around FinTech, green entrepreneurship, and social entrepreneurship. These projects came under the supervision and guidance of Dr. Menna Kaoud, Dr. Noha Alaa, Eng. Ahmed Dahe and Dr. Vasilya Sultanova. A well-deserved thank you to our TAs, Hamis Mostafa, Mohamed Wael

Distribution Channels Management Projects
Hats off to our Distribution Channels Management students! Their final presentations were nothing short of exceptional, showcasing their knowledge and expertise in various marketing and channel strategies. Students presented the distribution strategies of different companies, suggested a new line of products, and showed us how they could be delivered from the manufacturers to the end consumer

Arab-German Young Academy of Sciences and Humanities (AGYA) Visit
Nile University is delighted to welcome Mrs. Susanne Ruppert-Elias, Scientific Officer from Project Management Agency DLR, Mrs. Tanja Woronowicz, Scientific Officer & Technical Coordinator from Project Management Agency DLR, and Dr. Sabine Dorpmüller, Managing Director of AGYA, who learned about Nile University through their tour, with a specific focus on innovation. The AGYA delegates visited

NU EMBA Students in the top 50 performances at BSG Global
Congratulations to our EMBA students for ranking in the top 50 performances at BSG Global! Our EMBA students in their capstone course, Corporate Strategy and International Competitiveness, which has an experiential approach taught by Dr. Aliaa Soliman, Associate Professor of Business Administration, participated in the BSG simulation game, a real-world business environment to apply their knowledge

Supply Chain and Marketing Career Tracks and Skills Sessions
NU School of Business Administration was happy to conclude the "Wish List Before You Graduate" initiative requested by our graduating seniors. They requested to hear from the experts in the labor market, and so we conducted an insightful session about the Supply Chain and Marketing Career Tracks and Skills needed for different positions, where we hosted two young successful business managers and

Brand Management Projects
For the second time in a row, the students had the follow-up session to recap last week's session on the Brand Management projects with Mr. Hatem El Naggar. Students were asked to present the buyer and brand persona and reflect on the visual identity to support the rebranding process. The session was enjoyable, enlightening, and rich with so much feedback and discussion. This was an interim

Performance Marketing Through Amazone Ads Platform Session
This week we had the pleasure to have Ms. Radwa Fathi, Founder of DoubleShot Digital Marketing Agency. Ms. Radwa gave our Marketing students a fruitful session about performance marketing tools and how to integrate them into a plan. She shared with our students her experience and walked them through Amazon Ads and how to get the best out of it. The session was full of insights and so engaging and