NUBS' Principles of Marketing Field Trip at Jameel Motors

NUBS students recently engaged in an insightful field trip to Jameel Motors Service Center as part of the Principles of Marketing course. Supervised by Dr. Noha Alaa and TA Haidy Hassan, the visit aimed to bridge the gap between academia and the automotive industry.

Students explored various areas, including the showroom, service center, and spare parts facility, receiving a comprehensive overview of the automotive industry, product features, target segments, pricing strategies, and marketing mix approaches.

This immersive experience serves as a crucial step in the students' project to develop a marketing plan for a newly introduced brand. Gratitude goes to Ms. Maye Bassiouny and Mr. Yousef Thebat from Jameel Motors for their invaluable support and passionate insights shared with our aspiring business students.