Exploring Consumer Behavior and Effective Marketing Strategies: Insights from Ms. Neveen Amr

Ms. Neveen Amr, Product Manager at Raya Trade, was our esteemed guest speaker for the Principles of Marketing Course, where she provided our students with invaluable insights into consumer behavior and marketing plans. Since her expertise spans diverse marketing domains, she intently shed light on consumer behavior intricacies and effective marketing strategies. By engaging our students with interactive activities and showcasing various product variations, she enriched the session with practical industry perspectives.

We extend our heartfelt gratitude to Ms. Neveen for this remarkable session, conducted as part of the Principles of Marketing Course under the guidance of Ms. Nour El Gammal and TA Muhammed Wael.