About Integrated Marketing Communications


Nile University Business School surrounded by technological environment educates responsible youth and young talents in order to pursue innovation-based business and improve the business environments in Egypt, the Middle East, and the continent at large.



This major provides comprehensive knowledge about marketing and communication strategies that help companies create a unified and seamless customer experience. Emphasis will be placed on marketing strategy, social and digital marketing, consumer behavior, customer relationship management, communication and public relations. Jobs as E-commerce and Digital Marketing Specialist, Sales and Marketing Consultant, CRM specialist are in-demand as companies all over the world strive to maintain a competitive edge in today's globally competitive environment. Candidates should demonstrate media communication, collaborative, and creative thinking skills.


The set of skills that IMC students will acquire are the following:

  • Marketing and Finance
  • Statistics and Marketing Research
  • Marketing Management
  • Consumer Insight
  • Communication Skills and Persuasive Messages
  • Strategic Process
  • Media Economics and Technology

Careers you can pursue

  • Marketing Officer
  • IMC Specialist
  • Media Buyer
  • Regional Communications Manager
  • Direct Marketing Specialist
  • Owners of Marketing Startups
  • Brand Manager
  • PR Manager