About Integrated Marketing Communications

Mission

Nile University Business School surrounded by technological environment educates responsible youth and young talents in order to pursue innovation-based business and improve the business environments in Egypt, the Middle East, and the continent at large.

Description

This major provides comprehensive knowledge about marketing and communication strategies that help companies create a unified and seamless customer experience. Emphasis will be placed on marketing strategy, social and digital marketing, consumer behavior, customer relationship management, communication and public relations. Jobs as E-commerce and Digital Marketing Specialist, Sales and Marketing Consultant, CRM specialist are in-demand as companies all over the world strive to maintain a competitive edge in today's globally competitive environment. Candidates should demonstrate media communication, collaborative, and creative thinking skills.

The set of skills that IMC students will acquire are the following:

Marketing and Finance
Statistics and Marketing Research
Marketing Management
Consumer Insight
Communication Skills and Persuasive Messages
Strategic Process
Media Economics and Technology

Careers you can pursue

Marketing Officer
IMC Specialist
Media Buyer
Regional Communications Manager
Direct Marketing Specialist
Owners of Marketing Startups
Brand Manager
PR Manager