About Program
This major provides comprehensive knowledge about marketing and communication strategies that help companies create a unified and seamless customer experience.
Missions & Objectives
Nile University Business School surrounded by technological environment educates responsible youth and young talents in order to pursue innovation-based business and improve the business environments in Egypt, the Middle East, and the continent at large.
Skills & Career Path
The set of skills that IMC students will acquire are the following:
- Strategic Marketing Planning
- Marketing & Brand Management
- Communication & Presentation Skills
- Statistics and Marketing Research
- Consumer Insight
- Communication Skills and Persuasive Messages
- Media Economics and Technology