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News

Session

Pricing Tactics for Products & Services Session

NU School of Business Administration started a great initiative called "Wish List Before You Graduate" for senior students to prepare them as much as possible for the marketplace. Based on the requests we received from our graduating seniors to hear from the experts in the labor market, we delivered our first session by Dr. Ahmed Taher - Graduate Director, JRMC, AUC, about Pricing Tactics for Products & Services. The session covered different pricing approaches, with many enriched practical examples and case discussions with our students. Dr. Taher has over 30 years of experience in the
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Hatem

Brand Management Projects

For the second time in a row, the students had the follow-up session to recap last week's session on the Brand Management projects with Mr. Hatem El Naggar. Students were asked to present the buyer and brand persona and reflect on the visual identity to support the rebranding process. The session was enjoyable, enlightening, and rich with so much feedback and discussion. This was an interim milestone to give our students practical feedback before concluding their course's final presentations, which was part of the Brand Management course under the supervision of Dr. Noha Alaa and TA Haidy
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career opportunities

Career Opportunities

NUBS senior students and alumni, career opportunities are available! CARMA is the world's most globally diverse media intelligence agency, with staff on the ground across the Americas, EMEA, and Asia. If you are interested in the below vacancies, don't miss your opportunity! Learn more about CARMA: https://bit.ly/3w5ZkyG For more details about the available vacancies: - Media Monitoring Executive: https://bit.ly/3iOB4Oj - Business Development Executive: https://bit.ly/3Wb6pbO - Social Media Monitoring Executive: https://bit.ly/3IYea1I - Research Analyst: https://bit.ly/3QMFqSB - Senior
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Upper Austria Exchange Program

Upper Austria Exchange Program

Seeking to take a semester abroad? The application window for the University of Applied Sciences - Upper Austria in Hagenberg exchange program is now open for fall 2023 and spring 2024. Diversify your experience and education and submit your application by Wednesday, January 18th. Check this link for more details: https://bit.ly/3D2molV
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Presentations

Marketing Research and Principles of Marketing Presentations

Our Marketing Research and Principles of Marketing students ended the semester with remarkable presentations. Marketing Research students worked on presentations regarding the level of awareness and acceptance of recycling in collaboration with Bariq, the first recycled PET (RPET) manufacturer in the Middle East and Africa. Also, Principles of Marketing students worked on solid marketing plans and
Marketing Research and Entrepreneurship Presentations

Marketing Research and Entrepreneurship Presentations

Hats off to our Marketing Research and Entrepreneurship students! Students in Marketing Research successfully presented market studies on various products and services in order to improve their market positioning. They learned how to conduct quantitative and qualitative research, analyze the competition, visualize and interpret the results, and make relevant recommendations. Our Entrepreneurship
Graduation Presentations

Graduation Project Presentations

Hard work pays off and we are so proud of our Graduation Project students. This year, the ideas mostly revolved around green entrepreneurship and social entrepreneurship, and our students impressed us. This comes under the supervision of Dr. Menna Kaoud, Dr. Noha Alaa, and Eng. Ahmed Dahe. A well-deserved thank you to our TAs, Hamis Mostafa, Muhammed Wael, and Nourhan Ashraf. An extended thank you
Students Achievements Ceremony

Students Achievements Ceremony

Snippets from students achievement ceremony. We are so proud of our junior TAs, FinYology participants, and the organizers of 6th of October Victory event. Thank you our beloved students for your great efforts.
Principles of Marketing Final Presentations

Principles of Marketing Final Presentations

By the end of this semester, our Principles of Marketing students worked on great projects; they implemented 21 projects. They developed marketing plans and worked on rebranding the existing products with new marketing identities. Also, they worked on the marketing mix model regarding the product, place, price, and promotion. In addition to the target audience, logo, and slogan. They worked on