The Intricacies of Crafting Effective Marketing Campaigns Session

The School of Business Administration had the pleasure of hosting Ms. Mai Gamal, Communication Consultant and Startup Mentor.

Ms. Mai Gamal shared different examples of marketing campaigns with our students; she presented real implementation of the Integrated Marketing Communication (IMC) approaches, combining online and offline marketing efforts. Ms. Mai explained how to select relevant marketing channels according to the target audience and the campaign budget. She also put emphasis on the importance of user experience and customer relationship management in the digital marketing campaigns.

This session took part in the Integrated Marketing Communications course under the supervision of Dr. Menna Kaoud and TA Menna Magdy.