How EGBank disrupted the Banking Industry: The Story and Process of Brand Building

NU School of Business Administration is delighted to welcome Ms. Nelly Mahmoud, Chief Marketing Officer, Youth Segment Services & Financial Inclusion at EGBANK, for an insightful session titled "How EGBank disrupted the Banking Industry: The Story and Process of Brand Building." With over 25 years of diverse industry experience including fashion, real estate, advertising, banking, and FINTECH, Ms. Nelly has been instrumental in driving transformative change through her expertise in marketing, communications, strategic branding, and sustainable CSR. As Head of Corporate Communications & Marketing at EGBANK for the past seven years, she successfully rebranded the bank, leading to rapid growth in the Egyptian market.

This session will offer our students the opportunity to gain invaluable insights into industry disruption and brand building strategies, providing them with a competitive edge in the evolving business landscape. This session will take place on Monday, March 25th, at 12:15 pm in the Auditorium.

This comes as part.of the Brand Management course under the supervision of Dr. Noha Alaa and TA Menna Magdy.