Consumer Behavior and Marketing Plan Session

The School of Business Administration is thrilled to welcome our esteemed guest speaker, Ms. Neveen Amr, whose expertise in marketing spans various disciplines. Her experience and knowledge encompass strategic and operational marketing, including B2C/B2B business and market analysis, strategic planning, brand management, and digital marketing strategies such as online marketing, social media, and community development. On Tuesday, December 12th, Ms. Neveen Amr will enlighten our marketing students with an engaging lecture on "Consumer Behavior and Marketing Plan". Students attending this session can anticipate gaining profound insights into consumer behavior intricacies and crafting effective marketing plans. Ms. Amr's extensive expertise will provide practical industry perspectives, enriching our students' understanding and preparing them for the dynamic landscape of modern marketing practices.