Innovation & Product/Service Development

Throughout this course the student will be able to understand the importance of innovation and the role it plays in the different aspects of the organization. A special emphasis will be put on technological innovations; those related to products (goods and services) and processes. The course will also introduce frameworks, tools, techniques, and perspectives that help learners to effectively develop and market new products and services. Topics covered include product life cycle concepts, the process of innovating and launching new products and services, adoption and diffusion of innovations, strategic product planning, and developing the service offering.