Business Research Methods

This course introduces both research methods and research methodology. Research methods deal with those specific activities designed to generate data through the use of questionnaires, interviews, focus groups, projective techniques, experiments, or/and observations. On the other hand, the research methodology part covers the researcher's attitude and the researcher's strategy that he/she chooses to answer research questions. This course provides some answers to several research questions such as how a researcher can define his/her research objectives in a clear and precise way, how he/she can perform a systematic literature review and avoid plagiarism, how data required can be collected in a systematic objective way, and how data should be analyzed in a rigor way to provide valid and reliable answers to the research questions.