The Tips and Tricks Session

NU Business School would like to thank Ms. Yasmin Khalil, Program Manager at the AUC School of Business – Executive Education for the insightful session that covered the tips and tricks of both qualitative and quantitative analysis.

The session was very engaging, Ms. Yasmin shared the differences when analyzing and presenting the final research presentation. The value of asking the right question, the nature of questions that draw proper analysis. She also shared examples across different industries to reflect the process. Ms. Yasmin also walked our students through how to use pivot tables and the basics of correlation for accurate analysis. This came as part of the Marketing Research course under the supervision of Dr. Noha Alaa.