London International Innovation & Trade Expo 2023 Competition
Congratulations to our senior student, Youssef Yasser, School of Business Administration, for achieving first place on a global scale in the London International Innovation & Trade Expo 2023 competition. He was recognized for his project aimed at enhancing the efficiency of solar panels used for electricity generation from solar energy, which was selected from among 2,000 projects. We take pride in the outstanding achievement of this student in the international competition, which serves as a platform for inventors and manufacturers from 33 countries to showcase their latest patented products
Visit of the International Cooperation in Graphic Era Hill in India
Dr. Hassan Aly, Dean School of Business Administration at Nile University and the designated Vice President of International Cooperation and Sustainability, welcomed the visit of Professor DK Sharma, the Associate Dean for International Cooperation in Graphic Era Hill University located in the Dehradun Area of India. The visit aimed to discuss aspects of international cooperation with Nile University and Graphic Era Hill University related to research cooperation and student exchange between the two universities, especially in the field of information technology. During the meeting, it was
Start-Up Talk
NU School of Business Administration was pleased to have Mr. Ismail Hafez, Co-founder and Chief Operations Officer at Rabbit, and Mr. Mahmoud El Sabongy, Co-founder and CEO at Boyot Property Payment, for a panel discussion with our senior students. Mr. Ismail Hafez and Mr. Mahmoud El Sabongy shared their successful entrepreneurial stories with our students. They discussed the validation process of a startup project idea, how to develop a differentiated value proposition, how to scale it up, and the importance of building a good team. They also explained the execution challenges after launching
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How EGBank disrupted the Banking Industry Session
We had the pleasure of hosting Ms. Nelly Mahmoud, Chief Marketing Officer of Youth Segment Services and Financial Inclusion at EGBANK. Nelly guided our students through the story of EGBANK since its repositioning and launch in the Egyptian market. She emphasized the core elements of brand building and the importance of research to support decisions. Nelly highlighted how they identified a gap in
Celebrating Student Achievements
NU School of Business acknowledges high-performing students in specific courses, as well as the Junior TAs, for their support in sparing part of their time and energy to assist other students, TAs, and instructors throughout the Spring and Fall 2023 semesters. The top-performing students of the Principles of Marketing course across four sections led by Dr. Noha Alaa, Dr. Mostafa El Bolok, Dr. Nour
Students Take 2nd Place at Shorooq Partners Venture Capitalist Case Competition
Congratulations to the Baby Sharks team from NU, including the following talented students: - Eslam Ahmed: School of Information Technology & Computer Science - Amir Mansi: School of Business Administration - Nouran Khedr: School of Business Administration - Hebah Ghaleb: School of Business Administration Our team clinched the 2nd place at this year's Shorooq Partners Venture Capitalist Case
Reflecting Theoretical Knowledge in Practical Endeavors
The end of a very fruitful semester by our NUBS students! All our students did great work in their final project presentations in Customer Relationship Management (CRM) and Integrated Marketing Communications (IMC) courses. In CRM course, students worked on real case studies in different companies. They analyzed how organizations capitalize on customer knowledge, use different CRM tools and
NU Business Students Excel in Marketing Presentations: Collaborating with Jameel Motors for Real-World Success
We are so proud of our Business students for their outstanding final presentations in the Principles of Marketing course. It was a very exciting journey in collaboration with Jameel Motors to support launching their recently introduced vehicles into the Egyptian Market. Students worked hard to devise a proper marketing plan from objectives to execution moving along with understanding the very
A Virtual Exchange Journey with Georgia State University
How is Nile University internationalizing its curriculum and breaking down geographical, cultural, social, and economic barriers? Imagine having a team member collaborating with you on a class project who is not in your class, who is not even in your university or your own country, but rather a foreign student who lives 8,700 miles away, in a different country, and even a different continent. This
NUBS' Principles of Marketing Field Trip at Jameel Motors
NUBS students recently engaged in an insightful field trip to Jameel Motors Service Center as part of the Principles of Marketing course. Supervised by Dr. Noha Alaa and TA Haidy Hassan, the visit aimed to bridge the gap between academia and the automotive industry. Students explored various areas, including the showroom, service center, and spare parts facility, receiving a comprehensive overview
International Education Week (IEW) 2023
Nile University (NU) proudly participated in the International Education Week (IEW) 2023, an initiative that celebrates the benefits of international education and global exchange in higher education. Alongside partners from Tunisia, Morocco, South Africa, and Nigeria, NU showcased its successful partnerships and highlighted the innovative joint projects that foster cross-cultural understanding
Exploring Consumer Behavior and Effective Marketing Strategies: Insights from Ms. Neveen Amr
Ms. Neveen Amr, Product Manager at Raya Trade, was our esteemed guest speaker for the Principles of Marketing Course, where she provided our students with invaluable insights into consumer behavior and marketing plans. Since her expertise spans diverse marketing domains, she intently shed light on consumer behavior intricacies and effective marketing strategies. By engaging our students with
The Process and Methods of Sales Forecasting Session
The School of Business Administration had the pleasure of hosting Mr. Mohamed Aboulelfetouh, Sales Manager of Cognitive Networks Solutions at Ericsson, who walked our students through the process and Methods of Sales Forecasting. Mr. Mohamed shared his experience of over 20 years working for large multinational companies in Egypt and worldwide within different industries and the B2B context in
The Real Case Studies of Amman Holding, Raya Information Technology and Bariq companies
The School of Business Administration had the pleasure of hosting Ms. Nour El Gammal, Marketing Manager at Bariq. Ms. Nour El Gammal discussed with our students three real case studies (Amman Holding, Raya Information Technology and Bariq companies) to present how the three companies capitalize on customer information to continuously improve their services and maintain long-term relationships. Ms
The Intricacies of Crafting Effective Marketing Campaigns Session
The School of Business Administration had the pleasure of hosting Ms. Mai Gamal, Communication Consultant and Startup Mentor. Ms. Mai Gamal shared different examples of marketing campaigns with our students; she presented real implementation of the Integrated Marketing Communication (IMC) approaches, combining online and offline marketing efforts. Ms. Mai explained how to select relevant marketing