B2B Marketing Plan Session

The School of Business Administration had the pleasure of hosting Mr. Hatem El Naggar Commercial Director and Co-Founder of Pizza Station Brand to give our students a first-hand brief about their project.

As part of our experiential learning, students are to develop a B2B marketing plan within the food industry. Hatem also walked our students through the differences in perspective between B2B is and B2C and explained the drive-thru model and the relationship from a tenant perspective and the key success factors to manage a B2B relationship; they also brainstormed several B2B approaches.

We wish our students a great journey while coming up with their solutions for a real-life challenge. This is taking part in the B2B Marketing course under the supervision of Dr. Noha Alaa and TA Muhammed Wael.