Neveen Hassan Badr

Ms. Neveen Hassan Badr is a Marketing Lecturer at Nile University and a PhD Candidate in Marketing at the Faculty of Commerce, Cairo University. She holds a Bachelor of Science in Business Administration from the Faculty of Commerce, Cairo University, and pursued English Linguistics at the Faculty of Arts, Cairo University, in addition to a Master of Science in Marketing with a focus on the entertainment industry and Subscription Video on Demand (SVOD) services. Before joining academia, she worked in the marketing industry, specializing in digital services, strategic communication, and consumer engagement. Her research explores the intersection of arts, culture, and marketing, with emphasis on intangible cultural heritage, nation branding, and consumer experience. She integrates creative and analytical perspectives to examine how cultural expressions—particularly music—shape identity and influence marketing practices