Nermeen Shehab

From Academic Journey to Entrepreneurship: Nermeen Shehab's Golden Success Story

Nermeen Shehab's journey is an inspiring example of entrepreneurial success following her graduation from Nile University. As a 2020 business graduate specializing in Integrated Marketing Communication, Nermeen initially ventured into the marketing world as a freelance content creator for various local brands. However, her passion and the knowledge gained during her academic journey drove her to establish her own jewelry brand called "The Golden Clasp Jewelry." The brand aims to create exquisite pieces that subtly enhance women in their daily lives.

Nermeen's artistic and unique designs have become her brand's hallmark, empowering her customers with an extra spark of confidence. Each piece of The Golden Clasp Jewelry is handcrafted in Egypt, using materials such as sterling silver 925 or brass, and then e-coated in genuine 18-karat gold, known as vermeil. Nermeen attributes her success to the well-rounded education she received at NU School of Business. When facing challenges in her business, she turns to her marketing professors for guidance on filling market gaps and effectively competing in a highly competitive industry. The skills she acquired through her graduation project experience played a key role in pushing her business forward and expanding into international markets in the future.

Today, Nermeen's entrepreneurial journey is a testament to the transformative power of education and perseverance. With her remarkable jewelry brand, she not only showcases her creativity but also represents the growing potential of young entrepreneurs in Egypt.