Israa Samy

The Inspiring Journey of DeNu Foods: Fueling Bodies with Nutritional Value

Israa Samy is the Co-founder and marketing associate at DeNu Foods. She graduated from NU School of Business Administration in 2017. Israa was a determined student who had a vision to revolutionize the way people nourished their bodies. In 2017, as part of her graduation project, she conceived the idea of DeNu Foods. Little did she know that this idea would soon become her life's mission.

Israa's passion for nutrition and wellness inspired her to combine her business idea with her husband's MBA thesis. Together, they embarked on a journey filled with challenges, perseverance, and unwavering determination. Through extensive market research and a successful capital raise, they transformed their dream into a reality.

In the year 2020, DeNu Foods finally took its rightful place in the world. It quickly gained recognition and a loyal following, with 23,000 dedicated followers on its social media platforms. People from all walks of life, including businessmen, moms, employees, athletes, students, and even doctors, placed their trust in the services provided by DeNu Foods.

What sets DeNu Foods apart is its unwavering commitment to using Grade A ingredients that satisfy even the most discerning palates, particularly those of children. They go above and beyond by offering tailored calorie meal plans meticulously crafted by professional nutritionists, ensuring that each customer's unique dietary needs are met. The heart and soul of DeNu Foods lie within its culinary team, composed of internationally certified chefs. In a 100% hygienic environment, these talented individuals work their magic, creating delicious yet nutritious meals that leave taste buds dancing with delight.

For Israa, DeNu Foods represents more than just a business venture. She sees it as a platform to make a positive impact by reducing food waste and promoting a healthy lifestyle among their cherished clients. With every bite, she believes that they are contributing to the well-being of their customers and the planet. But the story doesn't end here. Israa and her dedicated team have set their sights on an even grander future. Their ambition knows no bounds as they strive to take DeNu Foods beyond borders, making it a household name both locally and globally. Their mission to provide nutritional value, one meal at a time, is their driving force, propelling them towards an inspiring destiny.

Indeed, Israa attributes a big part of her success to the invaluable skills and knowledge she acquired from the esteemed professors at NU Business School, particularly in the field of entrepreneurship. Their guidance and teachings played a key role in shaping her journey. Furthermore, Israa is immensely grateful for the unwavering support she received from Ms. Gina Mowafy, the Student Life Manager, during her challenging times as a student