The Process and Methods of Sales Forecasting Session

The School of Business Administration had the pleasure of hosting Mr. Mohamed Aboulelfetouh, Sales Manager of Cognitive Networks Solutions at Ericsson, who walked our students through the process and Methods of Sales Forecasting. Mr. Mohamed shared his experience of over 20 years working for large multinational companies in Egypt and worldwide within different industries and the B2B context in particular.

The session included practical examples to identify the market size and sales potential, in addition to the different methods, both qualitative and quantitative, to set sales forecasts; the session also touched base on the sales budget components.

A due thank you to Mr. Mohamed for his time and passion in delivering the session.

This comes as part of the Sales Management and Growth Marketing course led by Dr. Menna Kaoud and Dr. Noha Alaa and TAs Menna Magdy and Haidy Hassan.