News
London International Innovation & Trade Expo 2023 Competition
Congratulations to our senior student, Youssef Yasser, School of Business Administration, for achieving first place on a global scale in the London International Innovation & Trade Expo 2023 competition. He was recognized for his project aimed at enhancing the efficiency of solar panels used for electricity generation from solar energy, which was selected from among 2,000 projects. We take pride in the outstanding achievement of this student in the international competition, which serves as a platform for inventors and manufacturers from 33 countries to showcase their latest patented products
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A Virtual Exchange Journey with Georgia State University
How is Nile University internationalizing its curriculum and breaking down geographical, cultural, social, and economic barriers? Imagine having a team member collaborating with you on a class project who is not in your class, who is not even in your university or your own country, but rather a foreign student who lives 8,700 miles away, in a different country, and even a different continent. This
International Education Week (IEW) 2023
Nile University (NU) proudly participated in the International Education Week (IEW) 2023, an initiative that celebrates the benefits of international education and global exchange in higher education. Alongside partners from Tunisia, Morocco, South Africa, and Nigeria, NU showcased its successful partnerships and highlighted the innovative joint projects that foster cross-cultural understanding
The Process and Methods of Sales Forecasting Session
The School of Business Administration had the pleasure of hosting Mr. Mohamed Aboulelfetouh, Sales Manager of Cognitive Networks Solutions at Ericsson, who walked our students through the process and Methods of Sales Forecasting. Mr. Mohamed shared his experience of over 20 years working for large multinational companies in Egypt and worldwide within different industries and the B2B context in
The Real Case Studies of Amman Holding, Raya Information Technology and Bariq companies
The School of Business Administration had the pleasure of hosting Ms. Nour El Gammal, Marketing Manager at Bariq. Ms. Nour El Gammal discussed with our students three real case studies (Amman Holding, Raya Information Technology and Bariq companies) to present how the three companies capitalize on customer information to continuously improve their services and maintain long-term relationships. Ms
The Intricacies of Crafting Effective Marketing Campaigns Session
The School of Business Administration had the pleasure of hosting Ms. Mai Gamal, Communication Consultant and Startup Mentor. Ms. Mai Gamal shared different examples of marketing campaigns with our students; she presented real implementation of the Integrated Marketing Communication (IMC) approaches, combining online and offline marketing efforts. Ms. Mai explained how to select relevant marketing
MOU with London Institute of Banking and Finance
Under the leadership of Dr. Wael Akl, the university's president, Nile University has signed a memorandum of understanding with the London Institute of Banking and Finance in the Middle East and North Africa. This initiative stems from their role in enhancing business education in Egypt by bringing global expertise and making British financial education accessible.
NU Business School Discovery Camp
NU School of Business Administration is so proud of these future business leaders! Yesterday the campers experienced our Business Program Discovery camp and stepped excitingly into the world of business. They had a thrilling experience diving into the realms of Marketing, Supply Chain, Economics, and Finance in the outmost entertaining and engaging way.
FinTech Competition Winners
We are thrilled and proud to announce that our Business students won first place in the "Fintech Got Talent" competition during the Seamless North Africa‘23 conference against 18 universities across Egypt. This came as part of the FinYology initiative led by the Central Bank of Egypt (CBE) in collaboration with the Egyptian Banking Institute (EBI) to promote fintech education in Egypt. The
Our Graduates Discussing the Future
Hats off to our graduates for their inspiring presentations and hard work! This year, our students' impressive ideas mostly revolved around FinTech, green entrepreneurship, and social entrepreneurship. These projects came under the supervision and guidance of Dr. Menna Kaoud, Dr. Noha Alaa, Eng. Ahmed Dahe and Dr. Vasilya Sultanova. A well-deserved thank you to our TAs, Hamis Mostafa, Mohamed Wael
Pricing Tactics for Products & Services Session
NU School of Business Administration started a great initiative called "Wish List Before You Graduate" for senior students to prepare them as much as possible for the marketplace. Based on the requests we received from our graduating seniors to hear from the experts in the labor market, we delivered our first session by Dr. Ahmed Taher - Graduate Director, JRMC, AUC, about Pricing Tactics for
Brand Management Projects
For the second time in a row, the students had the follow-up session to recap last week's session on the Brand Management projects with Mr. Hatem El Naggar. Students were asked to present the buyer and brand persona and reflect on the visual identity to support the rebranding process. The session was enjoyable, enlightening, and rich with so much feedback and discussion. This was an interim
Marketing Research and Principles of Marketing Presentations
Our Marketing Research and Principles of Marketing students ended the semester with remarkable presentations. Marketing Research students worked on presentations regarding the level of awareness and acceptance of recycling in collaboration with Bariq, the first recycled PET (RPET) manufacturer in the Middle East and Africa. Also, Principles of Marketing students worked on solid marketing plans and