Distribution Channels Management Projects

Hats off to our Distribution Channels Management students!

Their final presentations were nothing short of exceptional, showcasing their knowledge and expertise in various marketing and channel strategies. Students presented the distribution strategies of different companies, suggested a new line of products, and showed us how they could be delivered from the manufacturers to the end consumer.

They developed a complete marketing plan to implement different tactics to distribute their products. They demonstrated a deep understanding of how to reach and engage customers effectively using the marketing mix model regarding the product, place, price, and promotion. Students learned about the different types of channels, logistics management, marketing channel strategies and the main stakeholders involved in channel management.

These projects were under the supervision of Dr. Mostafa ElBolok and Dr. Menna Kaoud and TAs Ms. Menna Magdy, Ms. Mariam Hesham, and Ms. Haidy Hassan.