B2B Marketing Final Presentations

We are so proud of our Business students for their outstanding final presentations in the B2B Marketing course. Our students implemented 10 projects, developed a full-fledged marketing plan, and invented new Business to Business (B2B) products/services with new marketing identities for B2C brands already existing in the market. Also, they worked on the marketing mix model regarding the product, place, price, and promotion.

In addition to the target audience, logo, and slogan, they worked on high-level brands such as Anghami, Azza Fahmy, Black Lotus, Dunkin Donuts, El Doha, Lily Store, President, Seoudi, Sigma Fit, and SWVL. These projects were under the supervision of Ms. Nour El Gammal, Marketing Instructor, and TA Mr. Mohamed Wael.