We are so proud of our Business students for their outstanding final presentations in the B2B Marketing course. Our students implemented 10 projects, developed a full-fledged marketing plan, and invented new Business to Business (B2B) products/services with new marketing identities for B2C brands already existing in the market. Also, they worked on the marketing mix model regarding the product, place, price, and promotion. In addition to the target audience, logo, and slogan, they worked on high-level brands such as Anghami, Azza Fahmy, Black Lotus, Dunkin Donuts, El Doha, Lily Store

Nile University is delighted to welcome Mrs. Susanne Ruppert-Elias, Scientific Officer from Project Management Agency DLR, Mrs. Tanja Woronowicz, Scientific Officer & Technical Coordinator from Project Management Agency DLR, and Dr. Sabine Dorpmüller, Managing Director of AGYA, who learned about Nile University through their tour, with a specific focus on innovation. The AGYA delegates visited with NU team composed of Professor Hassan Aly, in his capacity as a leader of NU globalization and Sustainability initiative, and Dr. Lobna Said as MSD program director at NU and Steering Committee

Congratulations to our EMBA students for ranking in the top 50 performances at BSG Global! Our EMBA students in their capstone course, Corporate Strategy and International Competitiveness, which has an experiential approach taught by Dr. Aliaa Soliman, Associate Professor of Business Administration, participated in the BSG simulation game, a real-world business environment to apply their knowledge and skills in strategic decision-making. It helps them develop a holistic understanding of business strategy and its impact on various functional areas. Also, it provides a hands-on learning

NU School of Business Administration was happy to conclude the "Wish List Before You Graduate" initiative requested by our graduating seniors. They requested to hear from the experts in the labor market, and so we conducted an insightful session about the Supply Chain and Marketing Career Tracks and Skills needed for different positions, where we hosted two young successful business managers and entrepreneurs. Mohamed Aboelfoutoh, Supply Chain Head in E.T. Browne (Palmers Egypt), has 4 years of experience as a Senior Material planner at Nissan Motor Egypt. Usef Shazly, an Alumni of NU Business

NU School of Business Administration started a great initiative called "Wish List Before You Graduate" for senior students to prepare them as much as possible for the marketplace. Based on the requests we received from our graduating seniors to hear from the experts in the labor market, we delivered our first session by Dr. Ahmed Taher - Graduate Director, JRMC, AUC, about Pricing Tactics for Products & Services. The session covered different pricing approaches, with many enriched practical examples and case discussions with our students. Dr. Taher has over 30 years of experience in the

For the second time in a row, the students had the follow-up session to recap last week's session on the Brand Management projects with Mr. Hatem El Naggar. Students were asked to present the buyer and brand persona and reflect on the visual identity to support the rebranding process. The session was enjoyable, enlightening, and rich with so much feedback and discussion. This was an interim milestone to give our students practical feedback before concluding their course's final presentations, which was part of the Brand Management course under the supervision of Dr. Noha Alaa and TA Haidy

This week we had the pleasure to have Ms. Radwa Fathi, Founder of DoubleShot Digital Marketing Agency. Ms. Radwa gave our Marketing students a fruitful session about performance marketing tools and how to integrate them into a plan. She shared with our students her experience and walked them through Amazon Ads and how to get the best out of it. The session was full of insights and so engaging and students were also offered potential opportunities for internships. We extend our appreciation to Ms. Radwa for the amazing session. This was part of the Social Marketing course under the supervision

The School of Business Administration partnered on a virtual exchange project with The Institute of International Business, a unit of the J. Mack Robinson College of Business at Georgia State University (GSU) located in Atlanta, USA. Students worked in cross-border virtual teams to complete a thorough PESTEL (Political, Economic, Sociocultural, Technological, Environmental, and Legal) analysis of emerging or frontier countries in Africa. Of those who participated in the virtual exchange project, 47 students joined from the Global Business course delivered by Clinical Professor of International

Hassan Saad and Omar Khaled, Supply Chain major students, have been nominated to spend a semester abroad with one of our international partners, the University of Michigan (USA). The University of Michigan announced their names on the Fall 2022 Dean’s Honor List as students who earned a 3.5 grade point average. Announcement link: https://www.umflint.edu/deans-list/ Kudos to our NUBS students Hassan and Omar from all of us for this outstanding academic achievement!

NUBS senior students and alumni, career opportunities are available! CARMA is the world's most globally diverse media intelligence agency, with staff on the ground across the Americas, EMEA, and Asia. If you are interested in the below vacancies, don't miss your opportunity! Learn more about CARMA: https://bit.ly/3w5ZkyG For more details about the available vacancies: - Media Monitoring Executive: https://bit.ly/3iOB4Oj - Business Development Executive: https://bit.ly/3Wb6pbO - Social Media Monitoring Executive: https://bit.ly/3IYea1I - Research Analyst: https://bit.ly/3QMFqSB - Senior

Seeking to take a semester abroad? The application window for the University of Applied Sciences - Upper Austria in Hagenberg exchange program is now open for fall 2023 and spring 2024. Diversify your experience and education and submit your application by Wednesday, January 18th. Check this link for more details: https://bit.ly/3D2molV

NU School of Business Administration was pleased to have Mr. Ismail Hafez, Co-founder and Chief Operations Officer at Rabbit, and Mr. Mahmoud El Sabongy, Co-founder and CEO at Boyot Property Payment, for a panel discussion with our senior students. Mr. Ismail Hafez and Mr. Mahmoud El Sabongy shared their successful entrepreneurial stories with our students. They discussed the validation process of a startup project idea, how to develop a differentiated value proposition, how to scale it up, and the importance of building a good team. They also explained the execution challenges after launching

Yesterday, NU School of Business Administration celebrated the exceptional achievements of our Business students at the Honors Assembly event. Congratulations on your well-deserved recognition and success. We are so proud of each one of you!