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B2B Marketing Final Presentations
We are so proud of our Business students for their outstanding final presentations in the B2B Marketing course. Our students implemented 10 projects, developed a full-fledged marketing plan, and invented new Business to Business (B2B) products/services with new marketing identities for B2C brands already existing in the market. Also, they worked on the marketing mix model regarding the product, place, price, and promotion. In addition to the target audience, logo, and slogan, they worked on high-level brands such as Anghami, Azza Fahmy, Black Lotus, Dunkin Donuts, El Doha, Lily Store

Arab-German Young Academy of Sciences and Humanities (AGYA) Visit
Nile University is delighted to welcome Mrs. Susanne Ruppert-Elias, Scientific Officer from Project Management Agency DLR, Mrs. Tanja Woronowicz, Scientific Officer & Technical Coordinator from Project Management Agency DLR, and Dr. Sabine Dorpmüller, Managing Director of AGYA, who learned about Nile University through their tour, with a specific focus on innovation. The AGYA delegates visited with NU team composed of Professor Hassan Aly, in his capacity as a leader of NU globalization and Sustainability initiative, and Dr. Lobna Said as MSD program director at NU and Steering Committee

NU EMBA Students in the top 50 performances at BSG Global
Congratulations to our EMBA students for ranking in the top 50 performances at BSG Global! Our EMBA students in their capstone course, Corporate Strategy and International Competitiveness, which has an experiential approach taught by Dr. Aliaa Soliman, Associate Professor of Business Administration, participated in the BSG simulation game, a real-world business environment to apply their knowledge and skills in strategic decision-making. It helps them develop a holistic understanding of business strategy and its impact on various functional areas. Also, it provides a hands-on learning

Supply Chain and Marketing Career Tracks and Skills Sessions
NU School of Business Administration was happy to conclude the "Wish List Before You Graduate" initiative requested by our graduating seniors. They requested to hear from the experts in the labor market, and so we conducted an insightful session about the Supply Chain and Marketing Career Tracks and Skills needed for different positions, where we hosted two young successful business managers and entrepreneurs. Mohamed Aboelfoutoh, Supply Chain Head in E.T. Browne (Palmers Egypt), has 4 years of experience as a Senior Material planner at Nissan Motor Egypt. Usef Shazly, an Alumni of NU Business

Pricing Tactics for Products & Services Session
NU School of Business Administration started a great initiative called "Wish List Before You Graduate" for senior students to prepare them as much as possible for the marketplace. Based on the requests we received from our graduating seniors to hear from the experts in the labor market, we delivered our first session by Dr. Ahmed Taher - Graduate Director, JRMC, AUC, about Pricing Tactics for Products & Services. The session covered different pricing approaches, with many enriched practical examples and case discussions with our students. Dr. Taher has over 30 years of experience in the

Brand Management Projects
For the second time in a row, the students had the follow-up session to recap last week's session on the Brand Management projects with Mr. Hatem El Naggar. Students were asked to present the buyer and brand persona and reflect on the visual identity to support the rebranding process. The session was enjoyable, enlightening, and rich with so much feedback and discussion. This was an interim milestone to give our students practical feedback before concluding their course's final presentations, which was part of the Brand Management course under the supervision of Dr. Noha Alaa and TA Haidy

Performance Marketing Through Amazone Ads Platform Session
This week we had the pleasure to have Ms. Radwa Fathi, Founder of DoubleShot Digital Marketing Agency. Ms. Radwa gave our Marketing students a fruitful session about performance marketing tools and how to integrate them into a plan. She shared with our students her experience and walked them through Amazon Ads and how to get the best out of it. The session was full of insights and so engaging and students were also offered potential opportunities for internships. We extend our appreciation to Ms. Radwa for the amazing session. This was part of the Social Marketing course under the supervision

School of Business Administration partnered on a Virtual Exchange Project with The Institute of International Business
The School of Business Administration partnered on a virtual exchange project with The Institute of International Business, a unit of the J. Mack Robinson College of Business at Georgia State University (GSU) located in Atlanta, USA. Students worked in cross-border virtual teams to complete a thorough PESTEL (Political, Economic, Sociocultural, Technological, Environmental, and Legal) analysis of emerging or frontier countries in Africa. Of those who participated in the virtual exchange project, 47 students joined from the Global Business course delivered by Clinical Professor of International

Dean's Honor List at University of Michigan (USA)
Hassan Saad and Omar Khaled, Supply Chain major students, have been nominated to spend a semester abroad with one of our international partners, the University of Michigan (USA). The University of Michigan announced their names on the Fall 2022 Dean’s Honor List as students who earned a 3.5 grade point average. Announcement link: https://www.umflint.edu/deans-list/ Kudos to our NUBS students Hassan and Omar from all of us for this outstanding academic achievement!

Career Opportunities
NUBS senior students and alumni, career opportunities are available! CARMA is the world's most globally diverse media intelligence agency, with staff on the ground across the Americas, EMEA, and Asia. If you are interested in the below vacancies, don't miss your opportunity! Learn more about CARMA: https://bit.ly/3w5ZkyG For more details about the available vacancies: - Media Monitoring Executive: https://bit.ly/3iOB4Oj - Business Development Executive: https://bit.ly/3Wb6pbO - Social Media Monitoring Executive: https://bit.ly/3IYea1I - Research Analyst: https://bit.ly/3QMFqSB - Senior

Upper Austria Exchange Program
Seeking to take a semester abroad? The application window for the University of Applied Sciences - Upper Austria in Hagenberg exchange program is now open for fall 2023 and spring 2024. Diversify your experience and education and submit your application by Wednesday, January 18th. Check this link for more details: https://bit.ly/3D2molV

Start-Up Talk
NU School of Business Administration was pleased to have Mr. Ismail Hafez, Co-founder and Chief Operations Officer at Rabbit, and Mr. Mahmoud El Sabongy, Co-founder and CEO at Boyot Property Payment, for a panel discussion with our senior students. Mr. Ismail Hafez and Mr. Mahmoud El Sabongy shared their successful entrepreneurial stories with our students. They discussed the validation process of a startup project idea, how to develop a differentiated value proposition, how to scale it up, and the importance of building a good team. They also explained the execution challenges after launching

Honors Assembly
Yesterday, NU School of Business Administration celebrated the exceptional achievements of our Business students at the Honors Assembly event. Congratulations on your well-deserved recognition and success. We are so proud of each one of you!
More News

Marketing Research and Principles of Marketing Presentations
Our Marketing Research and Principles of Marketing students ended the semester with remarkable presentations. Marketing Research students worked on presentations regarding the level of awareness and acceptance of recycling in collaboration with Bariq, the first recycled PET (RPET) manufacturer in the Middle East and Africa. Also, Principles of Marketing students worked on solid marketing plans and

Marketing Research and Entrepreneurship Presentations
Hats off to our Marketing Research and Entrepreneurship students! Students in Marketing Research successfully presented market studies on various products and services in order to improve their market positioning. They learned how to conduct quantitative and qualitative research, analyze the competition, visualize and interpret the results, and make relevant recommendations. Our Entrepreneurship

Graduation Project Presentations
Hard work pays off and we are so proud of our Graduation Project students. This year, the ideas mostly revolved around green entrepreneurship and social entrepreneurship, and our students impressed us. This comes under the supervision of Dr. Menna Kaoud, Dr. Noha Alaa, and Eng. Ahmed Dahe. A well-deserved thank you to our TAs, Hamis Mostafa, Muhammed Wael, and Nourhan Ashraf. An extended thank you

Students Achievements Ceremony
Snippets from students achievement ceremony. We are so proud of our junior TAs, FinYology participants, and the organizers of 6th of October Victory event. Thank you our beloved students for your great efforts.

Launching the Center of Economics and Business Studies (CEBS)
We are so excited to announce the establishment of a new center at the School of Business Administration, the Center of Economics and Business Studies (CEBS), that advances the sustainable and inclusive development and transformation of the Egyptian economy. CEBS Center will be a key partner and supporter of both the public and private sectors in designing, analyzing, monitoring, and evaluating

The Tips and Tricks Session
NU Business School would like to thank Ms. Yasmin Khalil, Program Manager at the AUC School of Business – Executive Education for the insightful session that covered the tips and tricks of both qualitative and quantitative analysis. The session was very engaging, Ms. Yasmin shared the differences when analyzing and presenting the final research presentation. The value of asking the right question

Principles of Marketing Final Presentations
By the end of this semester, our Principles of Marketing students worked on great projects; they implemented 21 projects. They developed marketing plans and worked on rebranding the existing products with new marketing identities. Also, they worked on the marketing mix model regarding the product, place, price, and promotion. In addition to the target audience, logo, and slogan. They worked on

Marketing Research Session
NU's School of Business Administration was pleased to host Ms. Nour El Gammal, Marketing Manager at Bariq for Techno and Advanced Industries. Ms. El Gammal shared with the students some useful tips on how to conduct a good marketing research by shaping the case of Bariq Expansion; she also highlighted the importance of applying the green model to businesses by presenting the role of Bariq in

Bariq Field Trip
NU School of Business Administration students went on an exciting field trip to Bariq, the first recycled PET (RPET) manufacturer in the Middle East and Africa. Our students explored the recycling process at the factory and also got involved in the process by using their own plastic bottles. This collaboration is part of encouraging sustainability and creating awareness about recycling at Nile

Congratulations to "My Hero" Team
We are so proud of our business students who participated in the international conference "Techne Summit," which addresses many topics, focusing on investment and entrepreneurship to empower the startup community across the Mediterranean. Our business students participated as entrepreneurs with their startup, "My Hero". My Hero is an application that connects people who want to rent, lease, buy

Financial Awareness Sessions
NU School of Business Administration was delighted to have Ebank experts, who delivered interesting financial awareness sessions as a part of their financial literacy initiative to our Finance and Economics students. The students got the opportunity to learn more about financial inclusion, employability skills, and trade finance. Many thanks to Ebank financial experts.

CFA Research Challenge
We are so proud of our Finance major students “Amr Ismail Hussein, Abdallah Hussein Assad, Mario Medhat Shafik, and Ahmed Attia” who represented NU School of Business in the CFA Research Challenge under the supervision of Dr. Vasilya Sultanova, Assistant Professor of Finance. The CFA Research Challenge is an annual global competition that provides university students with hands-on mentoring and